| The upcoming movie" Tara Rum Pum" has some | | | | sequence where Amitabh Bachchan utters the |
| in-movie-advertising of GM in the form of brand | | | | word Swift. Maruti would have received much |
| Chevrolet. The movie's star, Saif Ali Khan, is a | | | | greater bang for their buck had they watched |
| stock car racing champion for the Chevrolet | | | | some James Bond flicks to know what product |
| team. Sure enough, one can make out Aveo | | | | placement is all about. |
| stickers on the racing machine. | | | | Some of the most sensational automotive |
| Not good direction - the movie is based on stock | | | | product placement in recent times have been in |
| car racing, an American sport, and the Aveo is | | | | James Bond flicks and Basic Instinct III (Spyker |
| not a model, Chevrolet will be stickering on to | | | | C8 Laviolette - Spyker fended off competition |
| their racehorse in the US of A. | | | | from Merc SLR to get the 'role'. Sadly, Indian films |
| But then, in movie product placement, has not | | | | are yet to reach the level of maturity to have a |
| been done very successfully till now. | | | | subtle, yet unmissable, product placement in a |
| Does anyone remember the Swift in Bunti aur | | | | movie. |
| Babli? There was a fleeting image of it and one | | | | |