| The first thing you need to do is decide on a topic | | | | article from a particular author, you email them |
| that you are interested in and your potential | | | | and let them know you have reproduced it and |
| customers would also like to know more about. | | | | are interested in any other articles of a similar |
| Then all you need to do is decide if you have | | | | type. You may then find that they send you new |
| enough knowledge on that subject to write | | | | relevant articles as they are finished and this will |
| confidently about it, and if you don't, there are | | | | provide content for some of your future |
| ways around that too. Then decide what format | | | | newsletters without having to go looking for |
| you want to use to present the information and | | | | it.Another way of getting experts to write articles |
| bingo; you have a winning formula for your | | | | for you is to seek them out and interview them. |
| newsletter.The first thing you need to do is decide | | | | Ask yourself:- What problem can you think of |
| on a topic that you are interested in and your | | | | that could be solved by experts- Who are these |
| potential customers would also like to know more | | | | experts?- Where can I contact them?Ask them if |
| about. Then all you need to do is decide if you | | | | they agree to be interviewed for your newsletter. |
| have enough knowledge on that subject to write | | | | You can interview them by telephone, email or in |
| confidently about it, and if you don't, there are | | | | person. Often, experts who would not take the |
| ways around that too. Then decide what format | | | | time to write an article would be more than |
| you want to use to present the information and | | | | happy to answer a few questions and let you |
| bingo; you have a winning formula for your | | | | publish their answers in return for the free |
| newsletter.Choose a topic.You should pick a | | | | publicity, the publishing of their contact details and |
| subject that interests you, and if possible, one | | | | a link to their web site.Don't get discouraged if |
| that you already know something about. It should | | | | they don't all respond. Remember to be courteous |
| also be a topic that is relevant and interesting to | | | | and respectful as they're doing you a favor.How |
| your potential customers. It should also be linked | | | | to present the informationIf you are using |
| to the products and services you sell so that | | | | someone else's articles or interviews for your |
| throughout your publications, you can refer | | | | newsletter, the format will present itself. You can't |
| readers to your web site for further information | | | | change the format of a prewritten article for |
| or relevant products or services.For example, if | | | | copyright reasons and an interview is usually |
| you sell second hand cars, you may want to | | | | easiest to present in a question an answer |
| write a newsletter about "What to look for when | | | | format. When writing your own articles you can |
| buying a second hand car" or "Basic car | | | | also use question and answer format, using |
| maintenance", if you sell houses, you may want | | | | yourself as the expert or you can explore a topic |
| to write about" Tips for preparing your house for | | | | in depth in an article style format. Another popular |
| sale", or "How to profit from the buy-to-let | | | | way to present the information is what I call the |
| market", etc.Do you have the knowledge?If you | | | | "tip-list" list option.For example:21 maintenance tips |
| don't feel you have enough knowledge to write | | | | for your car10 ways to prepare your home for |
| on specific, relevant topics, another strategy for | | | | sale101 things you can with your digital camera25 |
| producing a newsletter is to ask others to write it | | | | easy ways to say money on your household |
| for you. Why would an author give you an article | | | | billsAll you need to do is decide what question or |
| for your newsletter? Because they can include | | | | problem you want to solve and come up with a |
| their contact information and links to their web | | | | list of answers. Easy! And if you get stuck, go |
| pages, that's why. The more copies of your | | | | back to those experts again.The truth of the |
| newsletter that you give away, the more traffic | | | | matter is, today anyone can become a published |
| they get to their web sites. More traffic equals | | | | author with a subscriber based newsletter in no |
| more sales.There are many article syndication | | | | time at all.Now that you're a newsletter author, |
| agencies that take articles from experts in all | | | | you're going to be interested in ways to improve |
| fields for reproduction in newsletters and on web | | | | and make money from your newsletter. But |
| sites. It's a great place to start looking for articles | | | | that's a topic for next time...Matt Bacak became |
| you can use and as long as you reproduce them | | | | "#1 Best Selling Author" in just a few short hours. |
| in their entirely, including the authors details and | | | | Recent Entrepreneur Magazine's e-Biz radio show |
| links, there will be no problem with copyright | | | | host is |
| infringement. Try typing "article syndication" into a | | | | turning Authors, Speakers, and Experts into |
| major search engine such as Google along with | | | | Overnight Success Stories. |
| your particular area of interest and see what | | | | Discover The Secrets To Unleash The Powerful |
| comes up.I would also advise that if you use an | | | | Promoter In You! |