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Article #293: Formula One: From Humble Beginnings to Billion Dollar Business

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The first Formula One world championship be made throughout the late 70's and 80's
race took place at Silverstone race track including the introduction and subsequent
in Britain in 1950 and was won by Italian banning of turbocharged engines. Perhaps
Giuseppe Farina, who only just managed to one of the more significant developments
defeat his Argentine team mate Juan were electronic driver aids, with the
Manual Fangio. However, Fangio won the first active suspension system being used
championship five times over the next ten by Lotus in 1982, followed by a
years, earning him the title of "grand progression to semi-automatic gearboxes
master" of Formula One from many motor and traction control. Despite complaints
sport enthusiasts. that new technologies were determining
During this initial period, Formula One the outcome of races more than the
was almost entirely dominated by teams drivers' skill, a move to ban the new
run by car manufacturers, including electronic aids proved fruitless as it
Ferrari and Mercedes Benz. However, over was discovered that a ban on such aids
the next 20 years the sport of Formula was hard to police.
One changed dramatically with the The teams of McLaren and Williams
introduction of not only engineering dominated throughout the 80s and into the
innovations such as fuel injection and 90s, with the rivalry between F1 legends
aluminium chassis but also instances of Ayrton Senna and Alain Prost capturing
sponsorship in the sport - the first fans' attention all over the world until
being when Lotus painted Imperial Tobacco Prost's retirement in 1993. Senna's death
livery on their cars in 1968. Lotus was during the San Marino Grand Prix in 1994
also the first team to introduce ground also made Formula One authorities look
effect aerodynamics that helped the cars more closely at driver safety standards -
increase their cornering speeds by a move which has ensured no further
providing tremendous down force. driver fatalities in the sport since that
Significant business decisions were made day.
during the 1970s, when a man by the name The dawn of the new millennium was also a
of Bernie Ecclestone rearranged the way new dawn for Formula One as Michael
Formula One's commercial rights were Schumacher, a skilful German driver,
managed. Ecclestone gained a seat on the began his dominance of the sport,
Formula One Constructors Association eventually winning an unprecedented five
following his purchase of the Brabham consecutive driver championships with his
team in 1971, before becoming the team, Ferrari, picking up six
president of the association in 1978. constructers championships. During this
Ecclestone began offering Formula One as time racing authorities made a number of
a package to circuit owners they could changes to the rules regarding the
either take or leave, when previously the qualifying format for races, the points
circuit owners negotiated with the teams scoring system and more besides. These
individually and controlled the teams' changes were designed to increase safety
income. In return for this package, and combat the spiralling cost of Formula
almost all circuit owners had to One.
surrender trackside advertising, thus But, despite worryingly low viewing
beginning the big money business of figures for racing seasons in the early
Formula One sponsorship that has seen 2000s, the future of the sport looks
tobacco companies, car credit and bright, with Bernie Ecclestone organising
consumer finance companies and oil a number of races in new countries,
companies among numerous corporate expanding Formula One into new areas of
sponsors all spending millions of pounds the globe and attracting new teams and
to have their names and logos on the cars drivers, all looking to pit their wits
and alongside the racetrack. against the big boys of the sport.
Technological advancements continued to






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