| The prancing horse is one of the most | | | | team and with the help of unrivalled champion |
| recognisable symbols in the entire world. It | | | | Michael Schumacher the car is the closest thing |
| represents speed, performance and in most | | | | you can get to a Formula 1 car on the road. |
| cases wealth. This can be seen as a reason why | | | | Consisting mostly of carbon fibre and with a |
| Ferrari merchandise is so popular, as people like to | | | | semi-automatic sequential gearbox it brings the |
| be associated with such attributes. | | | | driver an awesome driving experience. |
| Ferrari has been at the pinnacle of motor sport | | | | This experience however comes at a price; |
| for the last half century and beyond, its racing | | | | originally only built in a limited edition of 349 for |
| division has experienced almost constant success | | | | existing Ferrari owners 50 more were later built. |
| rarely failing to finish on the podium at the end of | | | | Today they sell at around 500,000 pounds at |
| the season. | | | | auction. At that price seemingly the closest most |
| This is why the Ferrari has the biggest following | | | | of us will ever get to owning one is to purchase |
| of all racing teams and probably the most | | | | the merchandise. |
| enthusiastic. | | | | In the world of Formula 1 racing Ferrari have |
| Ferrari merchandise sells readily worldwide due to | | | | experienced unimaginable success, this could be |
| the recognisable symbol and the fan's desires to | | | | down to the apparent luck that the prancing |
| be seen wearing the colours and symbols of a | | | | horse brings. So the story goes that when Enzo |
| company that demands respect. | | | | Ferrari won the Savio, Ravenna race in 1923 he |
| Ferrari takes its name from the legendry founder | | | | met the mother of Italy's most celebrated fighter |
| Enzo Ferrari. He founded the company on the | | | | ace Francesco Baracca. Enzo asked if he could put |
| basis of creating racing cars and sponsoring | | | | the fighter's symbol, a red prancing horse on a |
| drivers to bring the Italian nation pride in motor | | | | white cloud on his racing car for good luck, she |
| sport under the name of Scuderia Ferrari. This | | | | agreed and the rest is history. |
| was Enzo's passion and he only moved to | | | | Enzo changed the colour of the horse to black as |
| creating street legal cars twenty years after the | | | | a mark of respect for the pilot who had |
| company's conception purely to fund more racing. | | | | eventually been downed in action, also changing |
| Today Ferrari has been sold to Fiat but it still | | | | the background to yellow, the colour of his home |
| produces cars of the highest quality and | | | | town, Modena. Today the prancing horse is |
| performance. Nothing is jeopardised when Ferrari | | | | instantly recognisable and emblazoned on all manor |
| build a car, from the lightweight alloy chassis and | | | | of merchandise, from pens to lighters, sat-navs to |
| fibreglass panelling to the merchandise such as the | | | | bikes. |
| Ferrari toolbox and watch that comes with the | | | | The motif is also present as the coat of arms for |
| purchase of such a fine car. Testament to the | | | | the city of Stuttgart, which explains why Porsche, |
| principle of performance; Ferrari cars above all | | | | who are based in the city, also adopted the horse |
| benefit from their racing heritage, cars are | | | | as its logo and placed it all over its own |
| constantly reverse engineered from the | | | | merchandise. This also explains why Enzo adopted |
| company's racing division. | | | | the name Scuderia Ferrari, as the literal translation |
| The latest supercar to be released with the usual | | | | of both Stuttgart and Scuderia is stud farm. |
| heraldry of huge press interest and conjoined | | | | Named in Italian as the cavallino rampante |
| merchandise was rapturously accepted by the | | | | (prancing horse)it represents one of the finest |
| worlds motoring fraternity. Named after the | | | | motor car companies on the planet, a global brand |
| company's founder it was given the title of the | | | | with enough savvy to use its emblem to sell |
| Ferrari Enzo. | | | | merchandise to the many Ferrari fans worldwide. |
| Engineered using technology from the Formula 1 | | | | |