| For all of those who retire to the television for | | | | NASCAR driver Rich Bickle partnered with well |
| hours at a time to gaze at colorful machines | | | | known restaurant Popeyes Chicken & |
| whizzing around an asphalt track, the idea of | | | | Biscuits in announcing a new line of diecast |
| taking a front seat to the action is quite enticing. | | | | collectible cars which will feature the signature #91 |
| However, for most this is just a childhood or | | | | style renowned to Bickle fans. The new series is |
| even grown up fantasy which is unlikely to result | | | | targeted at NASCAR fans of all ages who can |
| in the shifting of gears and pit stops to frantically | | | | appreciate the value of striking miniature |
| change smoky tires. For some, there may be a | | | | reproductions. |
| way to quench, or at least wet, the thirst for | | | | Youngsters may value the cars for the cool look |
| first hand NASCAR excitement: diecast cars. | | | | or simply to crash into their other matchbox cars |
| In today's modern market of video games and | | | | or slide down their car racing tracks. The vibrant |
| computer overuse, there is a concept being | | | | animated appearance will surely please the eyes |
| revived in popular culture: the collectible car. While | | | | of kids while the fine detail will tickle the fancy of |
| many may remember the days of the matchbox | | | | serious car lovers. The reproduction is uncanny |
| car, few children today can appreciate the true | | | | and the vivid colors and movable parts will entice |
| popularity that was once there. With the dawn of | | | | even the most discriminating collectors. Bickle has |
| a new miniature car series, this notion may | | | | partnered with Ed Smith of Ironworks and Jon |
| change. Kids may just hang up their joysticks and | | | | Luther of Popeyes to create the line, and the |
| stop to take in the most recent release from | | | | shared expectation is that cars will fly off of |
| Racing Champions. | | | | store shelves and into collections nationwide. |
| Who can turn down a good duplicate? Americans | | | | This type of pop culture memorabilia gives |
| everywhere enjoy the hobby of collecting | | | | character to a society. While some families pass |
| valuables, and sometimes not so valuables. Mini | | | | down fine jewelry, other pass down collectible |
| cars are no exception. In the Ebay age, collections | | | | cars. To some it may seem frivolous, but to the |
| have ranged anywhere from Beanie Babies all the | | | | man who watched NASCAR with his father and |
| way to cigars. In an almost revival effort, Racing | | | | grandfather, these items are priceless. |
| Champions has introduced a new mini car line | | | | For anxious collectors these cars can be |
| geared at both a collector's audience as well as an | | | | purchased online at a variety of sites. |
| audience of kids who like cars. | | | | |