| Consumers are bombarded with advertising on a | | | | Marketing experts will tell you that the key to |
| daily basis. It's estimated that most of us see or | | | | creating memorable advertising is making it |
| hear more than 100 ads per day. | | | | memorable. That is, no matter the product, |
| This isn't aerial advertising we're talking about. | | | | present it in a way that's interesting and |
| Nope, we're talking about basic, run of the mill | | | | memorable. Even ads for housecleaning can be |
| advertisements. We hear radio advertisements | | | | exciting if presented in a unique way. |
| for car dealerships, energy drinks and local beauty | | | | Advertisers, then, should look toward airplane |
| salons. We see newspaper advertisements for | | | | messages as a way to get their advertising |
| pet and discount stores. We see television | | | | remembered. You could spend hours coming up |
| advertisements for soft drinks and the latest | | | | with the right slogan and the best looking |
| sugary cereal. | | | | advertisement, or advertisers can spend a short |
| But how many of those advertisements would | | | | period of time working with a representative |
| we consider unique, interesting and worth | | | | from an aerial advertising company. |
| remembering? Few, that's for sure. | | | | Because airplane advertising makes use of short |
| If even one of those advertisements was | | | | messages, it is important that vital information is |
| brought to us via airplane advertising, it's likely | | | | conveyed quickly, but creating a novel |
| we'd remember. Plane advertising is a novel and | | | | advertisement is much easier. As far as |
| unique concept and that uniqueness means people | | | | advertising goes, there's little that's more novel |
| remember it. | | | | and unique than airplane advertising. When people |
| Most of us can't remember what ads we saw in | | | | hear that plan overhead, they naturally look |
| the sports section this morning. We think there | | | | skyward. They pay attention to the banner |
| might have been an advertisement for a sporting | | | | towing and they remember what they read on |
| goods store, and maybe a lingerie store, but | | | | the banner that's being towed. |
| that's about it. The front section might have | | | | Consumers report very positive responses to |
| included an advertisement for a furniture or | | | | aerial advertising and that's largely due to its |
| department store, but we're not sure. | | | | novelty, its unique way of presenting an |
| Do we remember the aerial advertising we saw | | | | advertisement. |
| at the beach or the festival last summer? Likely, | | | | When advertisers are looking for the right |
| the answer is yes. That's because aerial | | | | medium for their advertising dollar, they are well |
| advertising brings something to the table that | | | | served to look toward airplane advertising. It |
| traditional advertisements just can't touch - | | | | offers the uniqueness that people remember and |
| novelty and uniqueness, which breeds | | | | an opportunity to get a message out to |
| remembrance. That is, we remember | | | | potentially thousands of people at once. There are |
| advertisements that come to us in a unique and | | | | few other advertising mediums that can boast of |
| novel way. We remember ads that, themselves, | | | | that. |
| are unique and novel. | | | | |