| It is a well known fact that when a company | | | | launched. Another advantage of aerial advertising |
| decides to launch an ad campaign, it is important | | | | is that the banners and the billboards towed in the |
| to make sure that the ad incurs maximum profits | | | | sky can reach out to a number of people busy in |
| and reaches out to the maximum possible | | | | different spheres of their life simultaneously. For |
| prospective consumers. For that the ad should | | | | instance, aerial banners convey the ad message |
| strictly adhere to the characteristics of good | | | | to diverse sets of people present in concerts, |
| advertising. Choosing the apt medium for a | | | | festivals, on the beach or in the market. |
| particular ad is of utmost importance. The | | | | However, questions still arises in some corners as |
| message conveyed through the advertisement | | | | to whether aerial advertisements would also lose |
| must have a positive impact on the targeted | | | | it glory just as all other forms of advertisements. |
| audience and incline them to buy the advertised | | | | Chances are also there that the ad may escape |
| product or service. A number of ad media is | | | | the eyes of the target audience or the potential |
| available at our disposal but one of the most | | | | market if extensive research is not done on the |
| effective ad media in the recent times is aerial | | | | time of its release. For this reason, companies are |
| medium. Aerial advertising is an exclusive way of | | | | hiring the services of aerial advertising agencies to |
| advertising products and services when your | | | | get a better result. The agencies have experts |
| company needs a face-lift or image make-over. | | | | who give an apposite idea about the dimensions |
| A product being advertised should be clearly | | | | and look of the advertisement. |
| visible and stand out from the ad clutter. Aerial | | | | One more thing is that, unlike outdoor |
| banners are impeccably fit for that. The aerial | | | | advertisements, the company only shells out for |
| advertisements have an advantage over all other | | | | the span of time; the ad was hauled up in the air. |
| media. The aerial banner takes the ad message to | | | | This makes aerial advertising a cheaper medium |
| a different level altogether and the power of | | | | when compared to some contemporary popular |
| recall is higher compared to print ads and TV ads. | | | | ad media. A company can easily squeeze in an |
| Today, business houses also use this medium to | | | | aerial ad in their campaign to boost his sales. |
| complement television, newspapers, and internet | | | | Surveys carried out in different parts of the |
| ads, to reach a market that was previously | | | | world reveal that almost ninety percent of the |
| dominated by traditional ads. | | | | respondents are able to recollect the airplane ad |
| Reports suggest that, the percentage of people | | | | even half an hour after it had passed. This shows |
| remembering the aerial advertising message | | | | that recall value of aerial advertisements is far |
| depends on the time, the demographics and the | | | | higher than other ad forms. |
| potential market in which the campaign is being | | | | |