| Aerial banner advertising has higher exposure than | | | | In the business world, advertising is a large |
| billboards, magazines, newspapers, etc. | | | | expenditure. Usually the type of advertisement |
| Choosing the right type of advertisement is | | | | based upon the financial budget. Many choose the |
| finding the advertisement that gains the highest | | | | least expensive advertising without thinking of the |
| rate of exposure. Exposure is critical for | | | | exposure of the advertising. Inexpensive |
| everyone. Exposure equals sales and higher | | | | advertising limits high exposure. Price does not |
| profits. To the business minded professional, this is | | | | always mean it is the best deal. The quest is to |
| âmustâ if they want to continue | | | | find advertisement with high exposure for a |
| to stay in business and keep a strong financially | | | | reasonable fee. |
| sound company. | | | | |