Airplane Advertising (Also Called Aerial Advertising Or, Sometimes, Beach Advertising)

The term "aerial advertising" might seem a bitsigns over other types of aerial advertising is the
foreign. Although most of us understand thesheer novelty of the form and the attention it
concept of radio advertising, or even the termnaturally gets when people see an airplane
"print" advertising, aerial advertising might not bemessage down below.
so clear.Another advantage that many businesses see in
In its shortened version, aerial advertising refersairplane advertising is the value for the dollar. While
to any form of outdoor advertising where the adadvertisers might pay each time an ad is run on
message appears in the sky somewhere. Itthe radio or in the newspaper, with aerial
includes advertising found on blimps, banners pulledadvertising, the advertiser pays only once for the
by airplanes or in skywriting.graphic art and the development of the banner.
Airplane advertisingEach time the banner is flown, the company pays
Airplane advertising (also called aerial advertisingfor the flight time, but not for each ad individually.
or, sometimes, beach advertising) is a mediumSkywriting
through which thousands of people can beLike airplane advertising, skywriting is an ad or
exposed to the ad at one time. Airplanemessage that's flown overhead, but that's where
advertising refers to banner towing at the backthe similarity ends. While airplane advertising uses
of an airplane. These banners can be long and thin,aerial banners that are specially designed with
or large and rectangular. They are often brightcustom artwork and special messages, skywriting
and colorful and carry simple, easy-to-read andis a much simpler (and yet also more difficult)
easy-to-digest messages.process. Skywriting involves the use of messages
Aerial ads are usually targeted to specific groupsthat are drawn or written in the sky by special
at beaches during the summer and spring breaksmoke.
and at sporting events. The benefit of airplane