| Although business owners might not think of aerial | | | | people remember the aerial adds they see more |
| advertising when planning their annual advertising | | | | than they remember other types of advertising. |
| budget, they should. | | | | This is partly due to the novelty - they stop and |
| There are many distinct advantages to using | | | | say "hey, look at that plane and the banner!" - But |
| airplane advertising. In many cases, the advantage | | | | it's also the attention the banners garner. Studies |
| of using plane advertising over more "traditional" | | | | show that people will generally watch the aerial |
| advertising mediums is quite significant. | | | | advertising as is passes over and will continue to |
| When planning an advertising budget, business | | | | watch it until it disappears from sight. That's a |
| owners should consider the distinct advantages of | | | | solid block of time where the intended audience is |
| using aerial advertising as a medium to get a | | | | focusing on the advertiser's message. |
| message across. The return on the initial | | | | Non intrusive |
| investment could be significant. | | | | To get the message across, advertisers who use |
| Some of the benefits include: | | | | banner towing aren't intruding on people's homes, |
| Cost savings | | | | their living room tables or their cars. They are |
| First, aerial advertising is cost effective. You can | | | | simply providing a message that's flown over the |
| easily reach thousands of people in a small period | | | | beach, or an event or other gathering. |
| of time. You don't have to assume they'll watch | | | | People don't feel as if their privacy, opinions or |
| the commercial and not flip the channel. You can | | | | personal reading has been invaded. This advertising |
| be assured that when airplane messages appear, | | | | actually does something that most advertising |
| they will look skyward and pay attention to the | | | | can't do - provide a welcome distraction, |
| advertisement that's passing over. | | | | entertainment and a novel thing to talk about. |
| That means there is no money wasted on | | | | Increase ad recall |
| advertising that won't be read or paid attention to. | | | | People remember aerial advertising more than any |
| In fact, it's estimated that plane advertising costs | | | | other advertising medium. Studies have shown |
| about 50 cents per thousand people. No matter | | | | that when questioned, 77% of the people who |
| the deal offered by a radio station or a | | | | had just seen airplane advertising remembered |
| newspaper, it's hard to beat the return on the | | | | what was being advertised on the banner. |
| aerial advertising dollar. Cost effective it is. | | | | Another 67% could remember what was being |
| Novelty | | | | advertised. |
| It's unusual and provides a break from the usual. | | | | These numbers are far greater than the |
| People pay attention to aerial advertising, likely | | | | response to other kinds of advertising like radio |
| because it's not something you see often. When | | | | and print ads. |
| they are laying in the sun on the beach on a lazy | | | | All of these benefits add up to one great benefit - |
| July day, they look skyward when airplane | | | | better use of your advertising dollar and a better |
| messages appear. | | | | return on that dollar. |
| In addition, that novelty leads to memory. That is, | | | | |