| In commercial life there are the 'amateur' writers, | | | | based accountant, printer or legal adviser, hiring a |
| the managers for whom routine writing is just | | | | specialist makes sense for your copywriting too. |
| one activity (and often not their core skill). And | | | | What do business writers do? |
| then there are the professional copywriters, both | | | | Whether employed or freelance, 'BWs' are |
| employed or freelance. They can all claim to be | | | | professional communicators. Based on your brief |
| 'business writers' or 'BWs'; but what can such a | | | | they'll create or manipulate written information |
| writer bring to your organisation? | | | | (often working with local website designers and |
| How professional copywriting can help you | | | | other creative professionals). Whether they're |
| Most working people can write. If all you do is | | | | writing for a small local company or a multinational |
| draft routine reports and emails, your basic writing | | | | with a local presence, these commercial writers |
| skills should be sufficient. Most of us drive cars | | | | emphasise product and service benefits and |
| too, but we'd be rubbish at the wheel of a | | | | provoke responses. Anything, in fact, from helping |
| Formula 1 car. It's the same for specialist | | | | customers understand what you do to helping |
| commercial writing (for instance, press releases, | | | | them decide to buy. Ultimately, as professional |
| website SEO copywriting, or technical copywriting). | | | | copywriters we're all writing to sell. |
| For best results leave the Grand Prix to Lewis | | | | What background should my writer have? |
| Hamilton and your copywriting to a specialist | | | | As a Cheltenham, Gloucestershire based business |
| writing partner. | | | | copywriter with more than 25 years' experience, |
| A good professional writer complements your | | | | I'd suggest that the best commercial writers also |
| skills | | | | have substantial career experience beyond |
| The right choice of writer brings valuable specialist | | | | crafting words. In my particular case it's a unique |
| skills and experience to your company. How often | | | | combination of technical sales, marketing |
| have you wished you had more time to get | | | | management, technical writing, PR and copywriting |
| words working for you? Whether you need | | | | experience - allied to an unbridled passion for |
| search engine friendly SEO website copy, or a | | | | written communication and writing in general. |
| client case study, a good copywriter can help you | | | | So, whether you're promoting Gloucestershire, a |
| get promotional ideas off your to-do list and | | | | Cheltenham start-up, or a brand as big and |
| working for you. Furthermore, their input frees | | | | prominent as Toyota (I've written for all three), |
| you up to add more value for your organisation. | | | | isn't it time you enjoyed the benefits of your own |
| And if they're freelance, you'll get writing power | | | | professional writing partner? |
| when you need it, but without the overhead | | | | Find yours now! |
| when you don't. Just as you'd hire a Cheltenham | | | | |