| How does the use of airplane banner fare against | | | | for instance, since the limitation of the airplane |
| other forms of advertisements? In a way, this | | | | banner can be offset by the online advertisement. |
| comparison is unnecessary and will not yield any | | | | On the other hand, a comparison is necessary to |
| proper response. After all, specific forms of | | | | see why an airplane banner is different from |
| advertisements work best on specific types of | | | | other types of advertisements. This also allows |
| campaigns and products. There are products that | | | | people to see the limitations of the more popular |
| would not work well if advertised on television, | | | | advertising types such as television ads, among |
| while some would not work well if advertised | | | | others. Although they work on different mediums, |
| through an airplane banner, for instance. And | | | | the use of a airplane banner can offset the |
| besides, a good advertising campaign should use | | | | limitations of other advertising forms, considering |
| at least more than one type of medium. The use | | | | how the perception and the preference of the |
| of an airplane banner works well if it is | | | | people also play a role here. |
| supplemented by an online advertising campaign, | | | | |