Extreme Sports UK: a History of DC & Etnies Skate Shoes

The History about DC Shoes is that theyetnies is primarily a maker of footwear designed
originated from a American footwear companyfor skateboarding, but in more recent years they
specializing in shoes for skateboarding as well ashave also created shoes and clothing for
snowboarding boots, snowboards, shirts, jeans,snowboarders, BMX and motocross riders, as well
hats, and jackets. The company was founded inas surfers.
1993 and is based in Vista, CA. DC originally stoodStarted in France in 1986, the brand's original
for 'Dope City Footwear', but since the sale ofname was Etnics, derived from the word "ethnic,"
Droors (which is now down), DC no longer haswhich was a nod to the skateboarding subculture.
any ties to Droors and is simply DC Shoes. OnEtnies is considered to be the most accessible of
March 10, 2004, DC Shoes was acquired bySole Technology's brands. Other brands focus
Quiksilver.more narrowly on skateboarding shoes, etnies has
The company manufactures footwear for alla broader appeal, designing shoes for toddlers, as
types of extreme sports, including skateboarding,well as etnies Girl, a line for girls and women.
snowboarding, BMX, motocross, rally car racing,Aside from shoes, the etnies collection also
and surfing, for men, women, and kids. Worn byconsists of other apparel. These include: shorts
people of all ages. Because DC shoes have a flatpants, T-shirts, hats, beanies, bags, jackets,
footing, it easier to balance if you have some sortaccessories, tops and sweatshirts. Etnies has
of problem or illness. DC's are more comfortableoutlet stores in the U.S. called etnies:exs that also
as it gives you plenty of room for your feet tocarries other brands owned by sole technology
breathe and have some space.inc. Etnies sponsors many professional action
The History about etnies is that is was made insports athletes such as skateboarding,
an American footwear brand based in lake forest,snowboarding, surfing, BMX, and motocross.
with roots deeply embedded in skateboarding.