| A flying banner is an aerial message that is pulled | | | | they lie on the beach and are often bored as |
| by a small plane. There are several reasons why | | | | they await an event. A flying banner |
| this type of promotion gets people's attention.o | | | | advertisement is a welcome diversion. The colorful |
| Bright, eye catching: the ads are bright and | | | | banner is fun to watch and they will more than |
| colorful. They compel the viewer to look at them | | | | likely read the message. Most people watch the |
| until they are gone. This gives over 17 seconds of | | | | message until it is out of sight. When the plane |
| exposure to your ad. The colorful flying banner | | | | flies by again with its flying banner the viewer will |
| sticks in the viewer's mind making it easy to | | | | very likely watch it again. This means that they |
| remember.o Novel: Aerial advertising offers a | | | | will probably remember the ad as the plane will |
| brand new face to advertising and a refreshing | | | | circle the area several times. |
| change to saturated consumers. Instead of | | | | Aerial advertising gets people's attention and does |
| purposely avoiding the ad they will follow the | | | | work. With a public saturated with advertising |
| flying banner until it is out of sight.o Is not pushy: | | | | something needs to be done to get back their |
| most ads are annoying to the consumer and are | | | | attention. Thousands of dollars are being wasted |
| considered just a nuisance. They get in the way | | | | on ads that nobody is reading. Businesses need to |
| when they are trying to read an interesting article | | | | take a hard look at their advertising and put their |
| in a publication. There are ads jumping out at you | | | | dollars where they can get the best value for |
| wherever you go. However the flying banner ads | | | | money. |
| are not like this. They just come by and do not | | | | A flying banner offers advertisers the break they |
| force you to read them or even look up. | | | | need. It is cost effective because one ad reaches |
| However most people instinctively look up at the | | | | many people. This works out to pennies per |
| sound of the plane. They do not mind reading the | | | | person. The ad will not only get seen and read but |
| ad in fact they find it entertaining.o Relieves | | | | remembered by the consumer. In fact there is a |
| boredom: many people are just passing time as | | | | 67% retention rate for these ads. |