| A flying banner is an aerial message that is pulled | | | | colorful banner is fun to watch and they will more |
| by a small plane. There are several reasons why | | | | than likely read the message. Most people watch |
| this type of promotion gets people’s | | | | the message until it is out of sight. When the |
| attention. | | | | plane flies by again with its flying banner the |
| • Bright, eye catching: the ads are bright and | | | | viewer will very likely watch it again. This means |
| colorful. They compel the viewer to look at them | | | | that they will probably remember the ad as the |
| until they are gone. This gives over 17 seconds of | | | | plane will circle the area several times. |
| exposure to your ad. The colorful flying banner | | | | Aerial advertising gets people’s attention and |
| sticks in the viewer’s mind making it easy to | | | | does work. With a public saturated with |
| remember. | | | | advertising something needs to be done to get |
| • Novel: Aerial advertising offers a brand new | | | | back their attention. Thousands of dollars are |
| face to advertising and a refreshing change to | | | | being wasted on ads that nobody is reading. |
| saturated consumers. Instead of purposely | | | | Businesses need to take a hard look at their |
| avoiding the ad they will follow the flying banner | | | | advertising and put their dollars where they can |
| until it is out of sight. | | | | get the best value for money. |
| • Is not pushy: most ads are annoying to the | | | | A flying banner offers advertisers the break they |
| consumer and are considered just a nuisance. | | | | need. It is cost effective because one ad reaches |
| They get in the way when they are trying to | | | | many people. This works out to pennies per |
| read an interesting article in a publication. There | | | | person. The ad will not only get seen and read but |
| are ads jumping out at you wherever you go. | | | | remembered by the consumer. In fact there is a |
| However the flying banner ads are not like this. | | | | 67% retention rate for these ads. |
| They just come by and do not force you to read | | | | Located in New York, Arnold Aerial Advertising |
| them or even look up. However most people | | | | provides such services nationwide with affordable |
| instinctively look up at the sound of the plane. | | | | rates. Michael Arnold is the Director of Arnold |
| They do not mind reading the ad in fact they find | | | | Aerial Advertising Inc. They conduct all forms of |
| it entertaining. | | | | Aerial Advertising: NASCAR, Indy Car, Spring |
| • Relieves boredom: many people are just | | | | Break, Concerts, Conventions, Rush Hour Traffic, |
| passing time as they lie on the beach and are | | | | Football, Baseball, State Fairs, all Beaches, Parades, |
| often bored as they await an event. A flying | | | | Cruise Lines, etc. and produce the custom banners |
| banner advertisement is a welcome diversion. The | | | | as well. |