Momo Corse - More Than Just A Name

It all began with a story about a legend, a legendwitnessed the creation of the car accessories
born out of sheer destiny and the creativecompany Momo Corse, which started off making
ingenuity of a person with a passion for cars. Thesteering wheels in large varieties for racing cars.
year 1964 witnessed a historical event, when aThe maker of steering wheels soon went ahead
steering wheel designed by Gianpiero Morettiand delved into the manufacturing of other
inched Ferrari specialist John Surtees towards theproducts, as it also rechristened itself from Momo
F1 World Championship. The mounting of theCorse to simply Momo. It soon began constructing
uniquely smaller and different steering wheel andvarious car accessories like road wheels, gear
the consequential bagging of the 1964 F1 Worldshift knobs, handbrakes, seats, harnesses, pedals,
Championship by John Surtees gave birth to thecar mats, racing clothes, helmets and even ear
leading name in car accessories that we knowpieces. The Italian giant became a household name
today as Momo Corse.by the 90s and had quite a following across the
But, the creative edge of Moretti wasn't a soloworld.
affair, as the amateur car racer had got a friendToday, Momo Corse or MOMO Italy, as it is
to make a special steering wheel for himselfsimply known, has its market concentration in
during his racing days. The wheel was smaller thanover 10 countries worldwide, and a great number
usual with a large handgrip that offered betterof its car accessories users that show a steep
handling, thus invoking a spark of creativity in himrise everyday.
to explore further ground. The later years