Present Challenges Faced By The Uae Auto Market

The UAE is one place that retains its strongdealers Dubai and used cars Abu Dhabi dealers
appetite for cars despite the shakeup that theare making to attract customers. Newspapers
world recession and the local credit crunch that& classified sites Dubai are filled with many
followed the Dubai World debt crisis has caused inadvertisements offering special deals. Customers
the Middle East region. For car dealers Dubai andshould make sure that they fully understand what
car dealers Abu Dhabi, 2008 was marked as athe offer really is, and that it represents good
particularly good year, as sales increased by 22value rather than just a discount in price.
percent over 2007 figures. However, the forecastOne thing is certain that the UAE will never lose
from 2009 onwards has shown a declining trend.its appetite for fast or luxurious cars. Even in
With bank credit tightening up, the rate of vehiclethese comparatively difficult times, it has been
loan rejections in November 2009 had risen fromseen that there is a high level of interest in buying
5 percent to up to 30 percent in the UAE.the latest models presented at all the recent auto
With 70% of new car purchases in the UAEshows held across the UAE. In 2010 fastest car
made on credit, it is predicted that annual growthon planet is going to on track in Abu Dhabi.
in the auto market will slow down to just 2.9%With customers focused on price, many car
this year. Although sales are expected to remaindealers Dubai and used cars Abu Dhabi dealers
sluggish this year, estimates for the UAE marketare losing business because people have an
in the long term are that it will rebound stronglyunrealistic expectation that prices will keep falling.
with double-digit growth in sales likely to resumeHowever prices cannot keep falling forever, as
from 2011. Indeed, it is predicted that by 2013,every seller has a certain reserve price below
the UAE auto market sales should reach aroundwhich he or she will not sell. They still have to be
570,000 vehicles per year.viable as a business.
The biggest challenge that car dealers Dubai faceAlthough sales have slowed, there are still some
today is the lack of confidence among customers.genuine buyers out there. People who do visit a
While they are still getting a healthy level ofcar dealers Dubai showroom or used cars Abu
enquiries across car brands; however people areDhabi dealership these days are more serious
slower in making the buying decision. Whenabout buying a car. At the moment, the majority
consumer confidence dips, people become moreof purchases are being made by the locals, whose
cautious and often slip into a considerablybuying habits have thankfully remained relatively
thoughtful holding pattern before making longunchanged. The challenge is to regain the
term commitments.expatriate market, both in terms of Arab and
Another challenge comes from the growingWestern expats.
number of questionable offers that some car