| Getting a pair of skater sneakers from DC Shoes | | | | because of their involvement in the rally scene. |
| is one of the first things a dedicated skater will | | | | DC Shoes has become an iconic extreme sports |
| invest in. The skating brand was created by | | | | brand, producing sports gear, clothing and shoes. |
| Californian rally driver and action sports old hand | | | | Co-founder Ken Block said he helped create the |
| Ken Block. The shoes were designed for skaters | | | | brand back in 1994 to fill a gap in the market. |
| competing at the highest levels, providing them | | | | Skateboard shoes were plain and simple, but |
| with the right gear and grip. Skater sneakers are | | | | nobody had put any thought into the apparel. |
| all about rubber soles. DC Shoes was snapped up | | | | Block did something different - he put design and |
| by skaters and skater fans alike, designing clothing | | | | technology into the shoes. As the brand became |
| lines that primarily were about comfort on the | | | | more creative with technology and design, the |
| board. | | | | market embraced it a lot faster than Block ever |
| Skating, surfing and BMX kids have always been | | | | really imagined. Now DC Shoes is more than just |
| associated with the too-cool-for-school gangs. And | | | | a shoe manufacturer, it's an empire. The brand |
| DC Shoes are worn not just by some of the | | | | may have its heart in skateboarding, but it has |
| biggest stars on the skateboarding scene, (the | | | | expanded to embrace snowboarding, rally racing |
| Lynx 2 shoe is unofficially the best skating shoe | | | | and more. And unlike other clothing brands, it |
| ever created) but by alternative punk bands and | | | | actively takes part in contests around the world. |
| rock giants, such as Blink 182 and Linkin Park. Now | | | | As Block says of his success: "I'm very fortunate |
| the label produces the widest variety of footwear | | | | to be one of the luckiest people in the world. On |
| and clothes for men, women and kids as well as | | | | top of helping develop such a successful |
| specifically for extreme sports such as rally car | | | | company, I'm a professional rally driver with |
| racing and surfing. Co-founder of DC Sports and | | | | Travis Pastrana as a team mate. I couldn't have |
| rally driver Ken Block is now sponsored by the | | | | scripted a better story as a kid. |
| brand - they recently launched a driving shoe | | | | |