| Advertising specifically targets the human brain | | | | scheduled to rotate for the whole prime time, or |
| and mind, which remembers what it has seen and | | | | at peak hours. Also, an airplane is preferred to fly |
| has been highlighted. In this way, there is a | | | | during the day when the beaches are full and the |
| marketing of a brand or product as the mind | | | | atmosphere is clear. Technically, airplane |
| continuously thinks about it and finally forces the | | | | advertising has to meet certain criteria. For |
| person to take action. Aerial advertising is | | | | instance, the airplanes are allowed to fly only |
| technically sound advertising. It includes a | | | | under VFR (Visual Flight Rules) set by the FAA. |
| technique that depends upon human psychology. | | | | The FAA has set minimum visibility standards, and |
| It is a common tendency that whenever we hear | | | | certain distance limitations from the land and |
| the sound of an airplane, we look up and search | | | | water, and also from the skies. |
| for it. When the same plane tows something that | | | | When it comes to a fashion or pattern of aerial |
| moves, the brain tries to read and understand it. | | | | advertising, it again depends upon the service |
| If the aerial banners contain some message (called | | | | providers or the customers. Some companies |
| as an aerial message), the brain and the mind try | | | | prefer the airplane to fly from horizon-to-horizon, |
| to remember it for as long as possible. | | | | whereas others prefer the airplane to be flown in |
| The plane towing the aerial message flies at a | | | | a circular motion. Whichever pattern is adopted, |
| very low airspeed (approximately 50 mph). This is | | | | the focus is on keeping aerial banners in front of |
| a standard speed that a human eye can read and | | | | targeted people as long as possible. |
| the brain can understand what it is seeing. Along | | | | Airplane advertising comes in many forms, such |
| the beach and over crowded areas, the airplane is | | | | as letter banners, flying billboards, or air logos, and |
| allowed to fly up to a certain height. Generally, | | | | in some special cases even skywriting. Skywriting |
| over the water, it is 500 feet, and on land, it is | | | | is a special art performed by a single airplane |
| 1000 feet. Likewise, standard airplane advertising | | | | (verses the 5-aircraft sky typing) that emits |
| involves the airplane to be within the range of | | | | white colored smoke approximately 8000-10000 |
| eyesight for approximately 17 seconds. | | | | feet from the ground, high up in the sky. |
| The time of the aerial banner display is also | | | | However, for this special campaign, the sky has |
| important. Ideally, the airplane flight timings are | | | | to be clear. |