the brands introduce of swiss made watch--Omega

About OMEGA:World War would lead him to work actively from
Omega is another top brand that swiss made1925 toward the union of Omega and Tissot, then
lexury watches.it is best choive for the carriageto their merger in 1930 within the group SSIH,
trade also.it representativeGeneva. Under his leadership, and from 1955 that
rich,classic,popular,fashion,and all.of Joseph Reiser, the SSIH Group continued to
 Omega Seamaster De Ville, an earlygrow and multiply, absorbing or creating some
"waterproof" watch, with automatic movementfifty companies. By the seventies, SSIH had
and date, in 14k goldThe forerunner of Omegabecome Switzerland's number one producer of
was founded at La Chaux-de-Fonds, Switzerland infinished watches and number three in the
1848 by 23-year-old Louis Brandt, who assembledworld.Weakened by the severe monetary crisis
key-wound precision pocket watches from partsand recession of 1975 to 1980, SSIH was bailed
supplied by local craftsmen. He sold his watchesout by the banks in 1981. During this period, Seiko
from Italy to Scandinavia by way of England, hisexpressed interest in acquiring Omega, but nothing
chief market. After Louis Brandt's death in 1879,came out of the talks. Switzerland's other
his two sons Louis-Paul and César, troubled bywatchmaking giant Allgemeine Schweizerische
irregular deliveries of questionable quality,Uhrenindustrie AG (ASUAG), principal
abandoned the unsatisfactory assembly workshopmanufacturer of ébauches (unfinished
system in favour of in-house manufacturing andmovements produced for a range of other Swiss
total production control. Due to the greater supplywatch assemblers) and owner of the Longines
of manpower, communications and energy in Biel,and Rado watch brands, was similarly saved a
the enterprise moved into a small factory inyear later.
January 1880, then bought the entire building inAfter drastic financial cleansing and a restructuring
December.of the two groups' R&D and production
Two years later the company moved into aoperations at the ETA complex in Granges, the
converted spinning-factory in the Gurzelen districttwo giants merged in 1983 to form the Holding
of Biel, where headquarters are still situatedASUAG-SSIH. In 1985 the holding company was
today. Their first series-produced calibres,taken over by a group of private investors under
Labrador and Gurzelen, as well as the famousthe strategy and leadership of Nicolas Hayek.
Omega calibre of 1894, would ensure the brand'sImmediately renamed SMH, Société suisse
marketing success.Louis-Paul and César Brandtde Microélectronique et d'Horlogerie, the new
both died in 1903, leaving one of Switzerland'sgroup achieved rapid growth and success to
largest watch companies — with 240,000become today's top watch producer in the world.
watches produced annually and employing 800Named Swatch Group in 1998, it now includes
people — in the hands of four young people,Blancpain and Breguet. Omega remains one of its
the oldest of whom, Paul-Emile Brandt, was notmost prestigious brands.now,more than 10 brands
yet 24. Brandt was the great architect and builderreplicas omega watches design,because it is on
of Omega. His influence would be felt over thethe top of watches fashion.it become more
next half-century.brands copy object.i think it is the charm of
The economic difficulties brought on by the Firstomega.