| Designers at the Tissot Watch Company have | | | | performance by Swiss-precision standards. |
| never wasted time worrying about the | | | | The accuracy of Tissot is legendary; the |
| competition. | | | | company serves as official timekeepers for |
| Innovation has been a hallmark of the brand since | | | | NASCAR and MotoGP racing, as well as the World |
| it opened headquarters in Le Locle, Switzerland in | | | | Championships of cycling, fencing and ice hockey. |
| 1853, introducing the first pocket watch with two | | | | Danica Patrick, the first woman to win an IndyCar |
| time zones. By 1858, Charles-Emile Tissot, the | | | | race, is one of several ambassadors for the |
| founder's son, had successfully penetrated the | | | | company, and was involved in the creation of a |
| huge and influential Russian market. Today, Tissot | | | | collection of ladies watches. MotoGP racer Nicky |
| is the leading producer of traditional Swiss | | | | Hayden also sports a collection, which includes |
| watches in the world, under the Swatch company | | | | several styles and prices of the popular Tissot |
| umbrella. | | | | Quadrato model. When potential buyers look |
| Over the years, Tissot timepieces have been | | | | under the hood of any Quadrato, they'll see |
| worn by luminaries from all walks of life. Actress | | | | features representing innovation not found in |
| Sarah Bernhardt wore a Tissot, as did pop icon | | | | other brands. Tactile, or "T-Touch" technology, |
| Elvis Presley. World leader Nelson Mandela and | | | | first produced in 2000, has improved how we can |
| actress-turned-princess Grace Kelly kept track of | | | | use watches. |
| busy schedules with their Tissots. | | | | The Quadrato collection, in men and women's |
| Surprisingly, the Tissot name has not been as | | | | styles, are designed with respect to the tradition |
| well-recognized as other watchmakers, but not | | | | of square-faced watches, fast-becoming trendy |
| for a lack of industry firsts and non-traditional | | | | once more. But the sharp edges, bold dimensions |
| styling. Perhaps its commitment to "democratic | | | | and avant-garde styling are in line with the |
| luxury" leads some to believe that a Tissot can't | | | | heritage of a company nearly 160 years old. The |
| possibly meet standards of other Swiss | | | | Generosi-T models, slightly more glamorous than |
| companies at such affordable prices. Reviewers | | | | the Quadratos, offer the same bold styles |
| have described Tissots as "offering gold at silver | | | | without sacrificing the Tissot commitment to |
| prices." Yet over the years, Tissot gained a | | | | making the best watches available. |
| reputation for establishing many "firsts." In 1930, | | | | It's not an exaggeration to say that wearing a |
| the company produced the first anti-magnetic | | | | Tissot is to attract attention. Despite its longevity |
| watch. In 1971, the first plastic watch came from | | | | in business, Tissot watches have combined the |
| Tissot designers, and was followed by a watch | | | | aesthetics that trendsetters love, and the |
| made of solid rock (granite from the Swiss Alps) | | | | precision that movers and shakers require. |
| in 1971; a pearl watch in 1987; and a watch made | | | | Whether a sporty Quadrato or a lighter-looking |
| entirely from wood in 1988. Still, whatever | | | | Generosi-T adorns the wrist, wearing a Tissot |
| model,managed to create a stir, Tissot never lost | | | | guarantees the most-affordable way to master |
| sight of its goals -- maintaining accurate | | | | time. |