Tissot's Brand Ambassadors Embrace Excellence

A leader in innovative, quality timepieces sinceher contract for another two years. In the
1853, the Tissot Watch Company creates stylish,male-dominated world of racing, Danica is known
precision watches to suit every occasion, usingfor her being fiercely competitive, while
the finest designs, materials and workmanship.maintaining her stylish femininity. Nicky Hayden,
Their involvement with the world of sportswho won the 2006 MotoGP World Championship,
communicates the passion, energy andhas joined the Tissot team as well. Currently in his
excitement that have made the brand so6th season with the MotoGP Championships, Nicky
successful.is known for pushing himself (and his bike) to
Since 1974, the Tissot Watch Company has beenreach new heights of excellence. Nicky, Danica,
a part of many high-profile sporting events,Michael and other iconic sports figures have
beginning with their sponsorship of a race car inembraced the Tissot brand because of its
the 24 Hours of Le Mans, in France. The companydedication to precision, technological excellence,
is now known for its involvement in a variety ofand long history of innovation. But the Tissot
performance sports, including Formula One motorteam of Brand Ambassadors is not limited to the
racing, ice hockey, and cycling. In addition to theirworld of professional sports.
role as the official timekeepers of the Tour deTwo other team members are known for their
Suisse, Tissot also holds the official stopwatch onpersonal style and passion for the arts. Asian
World Championship cyclo-cross racing, and thebeauty Barbie Xu, who became famous for her
Mountain Bike World Cup. Their ongoingstarring role in "Meteor Garden" is a rising star in
relationships with global sporting events has ledtelevision and cinema. Ms. Xu is often sought after
the Tissot Watch Company to launch aby talk shows and magazines for her opinions on
testimonial program involving a number of sportsfashion, beauty, and culture, and of course her
stars, including international football championlove of Tissot watches.
Michael Owen. As the 2000 European Footballer ofAnother well-known actress, Deepika Padukone
the Year, Michael has played for leading footballplays the role of Tissot's brand ambassador for
clubs in England and Spain, and he is presentlyIndia, and is known as the "Face of Tissot" around
playing in the English Premier League for thethe world. One of India's most admired actresses,
world-famous Newcastle United.Deepika is also an international model. In March
Ten years ago, Tissot chose Michael Owen, and2009, Deepika proudly launched the new Tissot
they have since chosen many others to join theirT-Touch Expert at an event in Mumbai, India.
team of Brand Ambassadors. Brand AmbassadorsWhen Ms.
are chosen because they reflect the brand'sPadukone announced the launch of the T-Touch
values of precision, performance, innovation andExpert, she said it is more than just a watch.
prestige. These are the values that have been atCalling it a "gizmo" that any traveler would want
the crux of the Tissot brand since the companyto own, Deepika said the new touch-screen
was founded in 1853, and just like the companytimepiece made wearing a watch a more thrilling
itself Tissot's Brand Ambassadors haveexperience for her. She was especially impressed
consistently personified these values by pushingit its extraordinary functions. Among many fans
the boundaries of excellence and performance.of Tissot, Deepika praised this new breakthrough
Another well known athlete on the Tissot teamin timekeeping technology.
of ambassadors is Danica Patrick - the firstTissot's team of Brand Ambassadors represents
woman to win a race in the IndyCar Series.a variety of talents, spanning the globe, but what
Danica became the first female Tissotbinds them together is their passion for
ambassador in 2005, and has recently extendedexcellence.