| There are various types of advertisements that | | | | and search for new and untried areas. These |
| we see daily. Each has a different type of | | | | areas are definitely rewarding. |
| advertising strategy. Advertising is quite important | | | | How to design airplane banners for better |
| for popularizing a product. Advertising is a | | | | readability: |
| commercial business which is growing very fast. | | | | Banners are highly effective and therefore they |
| Ad professionals are now in great demand | | | | need a proper dress- up. The main success of |
| nowadays. The brand value of your product is | | | | aerial ads the creation of contemporary |
| increased through advertising. | | | | banners.Some of the key points are: |
| Out of the different mediums of advertising, | | | | - Usage of vibrant and contrasting colors. Blue, red |
| airplane advertising has gained a lot of popularity. | | | | and black logos on a white background have been |
| There are many different types of ads targeting | | | | proven to be very catchy. |
| different sets of people with different importance. | | | | - Choose effective color combinations. Colors |
| Strategies in aerial ad: | | | | should be noticeable. They should be easily |
| Some of the common strategies taken up by | | | | distinguishable against the blue sky. |
| aerial advertising agencies are: | | | | - Keep in mind the limited space in this form of |
| - New product launch: Many companies adopt this | | | | advertising. The letters should be large and well- |
| strategy particularly when they have an | | | | spaced. |
| established brand value. They start their campaign | | | | - Do not clutter your banner. Non- essentials |
| whenever they want to launch a new product. | | | | should be omitted. |
| The duration is normally over the span of a few | | | | - The background should not take away the |
| months. Banners work well in this approach. | | | | limelight from the message. |
| - Event marketing: Some companies air their ads | | | | Places of commercial banner ads: |
| whenever there is a big event going on. Their idea | | | | The concept of sky advertising is primarily meant |
| is to capture the attention of a large crowd in a | | | | for some key public places. It is meant for people |
| short period of time. This calls for minimum | | | | who have gathered in the open. Some of the |
| investment and expenditure. Well- known | | | | places can be: |
| companies adopt this strategy. | | | | - Cruise ships |
| - Sponsorship: This adds brand value to the | | | | - Concerts |
| company and also helps in marketing the product | | | | - Country fairs |
| in a better way. | | | | - Beaches |
| Safe advertising- Is it a risky business? | | | | - Parks |
| Lets face the fact that safe advertising is not | | | | - Stadiums |
| always effective advertising. It is the most risky | | | | Many people throng open places to get a break |
| thing that one can think of. Most of the | | | | from the monotony of their daily life. These are |
| advertising and marketing people are habituated | | | | areas where other methods of advertising cannot |
| to taking risks. Many people think it is better to | | | | reach. With the advent of satellite radio and Ipods, |
| have a sure thing. | | | | only a fraction of these people can be reached. |
| So, what is the solution? | | | | On the other hand, aerial advertising agencies |
| Aerial advertising agencies need to create | | | | produce the ad in a dynamic and high- impact |
| originality - - they need to step away from reality | | | | manner. |