| Podcasting is an excellent tool which should be | | | | of slot car racing track to re-kindle the |
| part of any businesses' marketing strategy. | | | | atmosphere of the famous motor-racing circuit, in |
| Knowing how to podcast is technically fairly | | | | miniature. The aim was to break the World |
| straight - forward even the most non IT savvy | | | | Record for the longest slot car track in the World. |
| person. A basic microphone, suitable software and | | | | Unfortunately, most of the original Brooklands |
| a laptop is all you need. But at the end of the day | | | | circuit has since been dismantled so the slot car |
| you need to entice your market to listen in after | | | | race track is being placed through buildings and |
| all there's no point making a recording that nobody | | | | over rivers. The idea has sparked much media |
| will listen to. | | | | interest and is being filmed by the BBC. |
| It's hard to keep coming up with new ideas when | | | | Your event doesn't have to be quite as mad as |
| you are thinking about what and how to podcast. | | | | the Brooklands slot car idea, but you could invite |
| You can of course offer expert tips and advice | | | | interesting people in your field down even for a |
| to your customer-base, but I believe you could go | | | | buffet lunch. You could then interview and release |
| further. Think in terms of marketing and public | | | | the interviews over time in a series of podcasts. |
| relations and suddenly you've got podcasts that | | | | Alternatively you could attend an event in your |
| really are worth listening to. | | | | specialty, with the organizers' permission, and |
| You could stage an event. Brooklands Museum, | | | | produce a series of recordings. You could do the |
| the home of the world's first purpose-built motor | | | | recordings on the organizers' behalf but mention |
| racing circuit, does this brilliantly. Although it is now | | | | your companies' name at the beginning of the |
| a museum and home to Concorde, Brooklands | | | | podcast. There's so much potential if you know |
| always thinks 'outside the box' in terms of | | | | how to podcast and this new medium is very |
| marketing and public relations. | | | | effective and can be a low-cost marketing |
| Longest Slot Car Track In the World | | | | activity. |
| Take this for an idea, they put down 2 1/2 miles | | | | |