| It might not be an obvious choice for advertising, | | | | Airplane messages are the ideal form of |
| airplane advertising. We think of radio spots, | | | | advertising because advertisers don’t have to |
| newspaper advertisements, and – if our | | | | wonder if their ad was seen, they don’t have |
| budget is large – billboards. We don’t often | | | | to worry that it wasn’t read and they |
| think of the plane advertising, but we should. | | | | certainly don’t have to wonder if it is |
| Airplane advertising has many advantages over | | | | remembered. |
| more traditional advertising that makes it an ideal, | | | | Aerial advertising has a nearly 100% |
| if not obvious choice, for use of the advertising | | | | “seen” rate, in that the majority of people |
| dollar. Let’s look at a few. | | | | will look to the sky when they are greeted with |
| First, aerial advertising is relatively inexpensive | | | | some plane advertising in the air. The majority of |
| compared to other forms of advertising. You | | | | the people who see and read the advertisements |
| can’t look just at the dollar spent, but the | | | | will also remember them, so advertisers can be |
| audience reached. That is, when you place a | | | | confident that their ads aren’t just seen, they |
| newspaper ad, you consider circulation. Well, you | | | | are remembered. |
| say, that newspaper has a circulation of 100,000, | | | | Also unique is that advertisers don’t have to |
| so that many people will see my advertisement. | | | | worry they are invading on their potential |
| Not so fast. | | | | customer’s spaces. That is, there are no |
| Unlike airplane advertising, not everyone who | | | | advertisements to place on car windows (which |
| reads the paper will see your ad. That is, if the | | | | just get thrown away), no living rooms to invade |
| advertisement is placed in the local section of the | | | | through the television and no billboard to distract |
| paper, your advertisement will only be seen by | | | | driving. While lying on the beach or enjoying a |
| those people who read that section (some might | | | | music festival, the potential customer only has to |
| only read the front section and the sports page, | | | | look to the sky to get the message. |
| while others might only read the classifieds). | | | | Best of all, they remember the ad because |
| Once people are reading “your” section, | | | | it’s novel and creative. They don’t feel as |
| there’s no guarantee they will read the ad | | | | if their lives have been invaded. Certainly, if they |
| you want them to read. Many people don’t | | | | want to ignore the banner advertising, they can |
| read the advertisements at all. | | | | roll over on the beach, or not look up from the |
| How is plane advertising different? It’s | | | | music festival activities, but since most people |
| different in many ways. For example, you | | | | report a positive response to banner advertising, |
| don’t ask potential customers to see your | | | | it’s safe to assume the majority of people |
| advertisement, you make sure they do. You | | | | won’t do that. |
| don’t wonder if they read the airplane | | | | Why do banner advertising? Because it works. |
| message; you know they do. You don’t even | | | | Your aerial advertising has a greater chance of |
| have to wonder if they remember the | | | | reaching the intended audience more than any |
| advertisement – studies show they do, when | | | | other form of advertising. |
| it’s sent to them via banner towing. | | | | |