| With all the types of advertising forms out there, | | | | the moment the message was towed up in the |
| why use an aerial ad? Many see this and other | | | | air, according to the most appropriate time. Of |
| similar forms of advertising as a fad, a trend that | | | | course, it helps that an aerial advertisement is |
| will simply go away after it has already exceed its | | | | cheaper than the other more popular advertising |
| usefulness. However, as the number of successful | | | | types, so a campaign can easily squeeze in an |
| campaigns using aerial ad become more abundant, | | | | aerial ad for added effect. |
| many are starting to believe otherwise. | | | | Then there's the novelty of the airplane |
| Advertising in the sky is no longer just for small | | | | advertising. As mentioned earlier, many see aerial |
| time companies who do not have the funds to do | | | | advertising as a fad, since it is new and not used |
| a full-blown advertising campaign. Today, | | | | often. But this is actually one of the advantages. |
| companies and individuals use this advertising | | | | Since it is new-or a fad, so to say-the novelty of |
| medium to supplement television, radio, and online | | | | it all creates an impression to the people who |
| ads, in recognition that the message can address | | | | would see in the beach or on the road during the |
| a different market, a market that was previously | | | | traffic rush hour. And because it is novel, people |
| unreachable by more traditional and mainstream | | | | who haven't seen this-especially the ones with |
| advertising campaigns. But what are the main | | | | unique and eye-catching designs-are bound to talk |
| draws of airplane advertising? Why are many | | | | about it with other people, creating a word of |
| companies suddenly lining up to set up their own | | | | mouth buzz that helps the campaign. This is the |
| aerial advertising campaign? | | | | aim of many campaigns, but since television and |
| First, of course, is the value. This advertising form | | | | radio campaigns are so commonplace, they have |
| can certainly can give companies and brands the | | | | to extremely interesting to create the same buzz. |
| best value for their money. Besides the statistics | | | | With an aerial ad, it is easier since there is less |
| of people remembering the message of sky | | | | competition. |
| advertising, consider these factors: companies only | | | | Lastly, people tend to remember the message |
| pay for the message when it is used-and the | | | | more than other types of advertisement. Again, |
| company chooses when it should be used. | | | | this is because of it being novel. Something |
| Therefore, it is just like a television ad where the | | | | unusual is sure to catch one's eye, and one is |
| advertiser decides where it should be aired and | | | | bound to remember it for a long time. After all, |
| which time it should be showed according to | | | | when was the last time people actually remember |
| demographics and market. However, unlike | | | | a television ad just because they saw it? |
| banners and billboards, the company only pays for | | | | |