| NASCAR stands for the National Stock Car
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| | Bootleggers were those who would run
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| Auto Racing Association. The organization
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| | illegal spirits (also known as moonshine)
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| itself is a conduit for many companies to
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| | to secret markets in high-speed cars
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| market their products while giving fans
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| | under cover of darkness. The activity was
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| of auto racing a thrilling experience.
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| | characterized by Federal agents chasing
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| The roots of NASCAR go back to the very
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| | and hunting them down. It was risky
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| thing that spawned the American
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| | business and sometimes even mortal.
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| Revolution: a disdain for excessive
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| | Bootlegging began to create competition
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| taxation. Yes, NASCAR roots actually
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| | among the drivers of the moonshine cars
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| begin around the year 1794 and at the
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| | and it was sport to see who had the
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| heart of the Whiskey Rebellion.
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| | fastest car. Over time, they would even
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| The Whiskey Rebellion was spawned because
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| | collectively get together and have races
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| the new United States Federal Government
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| | on Sunday afternoons. All the local
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| imposed a tax on farmers who distilled
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| | people would come out and spend a Sunday
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| their extra grain so as to bring it to
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| | afternoon watching the races and that
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| market as well. Back in those days, there
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| | night, the drivers would turn their sport
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| were not sophisticated highways and rail
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| | into work and run the illegal moonshine
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| systems to get grain to market and
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| | to secret buyers.
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| farmers did the best they could to
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| | In 1938, Daytona Beach Florida would
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| deliver it. Any grain left over would be
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| | become the place of the first NASCAR
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| distilled into spirits rather than let it
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| | race. Daytona Beach was a good place for
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| go bad. The spirits of course would be
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| | racing because the beach sands were firm
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| imported to the markets and sold in that
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| | and the beach area was wide. The prizes
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| form. It was this that Alexander Hamilton
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| | for the winners were simple and could be
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| wanted to tax. Of course the farmers
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| | things like a case of motor oil, a bottle
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| rebelled because this was part of their
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| | of spirits, or a box of cigars. The
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| very livelihood.
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| | organizer and promoter of this event was
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| Some farmers secretly distilled the
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| | a man named Bill France. Bill France
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| spirits and transported the end product
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| | would go on to build the organization we
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| in secret and under cover of darkness to
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| | known as NASCAR today.
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| their end markets. Thus the seeds of
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| | In the 1950s, the business model of
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| NASCAR were planted although at this time
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| | NASCAR began to form and it continues
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| there was no such thing as cars. Thus the
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| | today. Many promoters of products will
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| spirit of NASCAR came to pass.
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| | pay drivers and car teams to carry their
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| In the 1920s and early 1930s, the Federal
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| | logo on their car and on driver suits. If
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| government would again try to control the
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| | the team is a winner it is a great
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| production and transportation of spirits
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| | position for a promoter to be in. Plus,
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| through an amendment to the U.S.
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| | many companies enjoy having the NASCAR
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| Constitution known as Prohibition. It was
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| | logo associated with their businesses and
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| one thing that the farmers would
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| | products.
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| manufacture the spirits in secret for
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| | And for the fans of NASCAR, it is great
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| personal use but that of course was
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| | fun and excitement.
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| unprofitable. So the bootlegger was born.
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