| MOMO has set a live example of how high level | | | | winner of the F1 championship. Thus, the emotion |
| of creativity, imagination and entrepreneurship | | | | of a friend and the passion of a promising youth |
| could help a small business expand and conquer | | | | set the pedestal for MOMO Corse. |
| international markets within an amazingly short | | | | In course of time the company diversified its |
| span of time. It also tells the story of how | | | | attention and brought variety in steering-wheels |
| passion and emotion, if directed properly, can | | | | production. Initially it confined its sales of the |
| come out with mind-blowing result. Such a | | | | steering wheel to the racing world, but very soon |
| dramatic history MOMO Corse has! | | | | began it widened its horizons. Not only it |
| A political science student at the University of | | | | diversified its production but also broadened its |
| Pavia, who also happens to be an amateur racing | | | | steering-wheel range. It started to produce |
| driver, got a friend to make a very special type | | | | light-alloy road wheels, an accessory to which |
| of steering-wheels for his racing car. The tyre he | | | | MOMO Corse attached new concepts of |
| made was smaller than the usual ones. But what | | | | marketing and design. |
| was most unique about it was the handgrip; a | | | | The journey of this Italian company continued to |
| very large handgrip that allowed a much better | | | | roll on, especially in the wheel sector, which began |
| hold, making the car easier to handle and drive. | | | | to be a pulling force. With the formation of MOMO |
| It took little time for this odd steering wheel to | | | | Corse in 1993, the company started to design and |
| attract the attention of many racing car drivers. | | | | produce hi-tech racing accessories. Soon it |
| Celebrity driver like John Surtees of Ferrari was | | | | embarked on importing the best of the world's |
| also amazed by the wheels and gave them a try | | | | racing fittings, a tradition that is going on in full |
| on his single-seat Formula One race car. | | | | swing even today. |
| Surprisingly, on that year he came out to be the | | | | |