| Aside from the best vehicles and good
| |
| | that racing also enables companies in the
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| performance cars, the Ford Motor Company
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| | auto parts business to further up their
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| is also known for other things. In fact,
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| | creations and innovations for Ford parts.
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| the company is much known for the races
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| | Ford parts could even include the not
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| that it sponsors every year. From Western
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| | only parts and accessories for
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| Canada up to the dry and hot roads of
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| | contemporary and racing vehicles but they
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| Mexico City, this auto maker makes sure
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| | could even include accessories and parts
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| that they continue their tradition of
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| | for old Ford vehicles like Ford Fairlane
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| sponsoring car races. It does not matter
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| | restoration parts.
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| where the races are held for the company
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| | According to a research done by the Ford
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| - city streets, speedways, dirt tracks,
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| | Motor Company, more than half of the
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| and even on drag strips.
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| | company's customers are actually fans of
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| Dan Davis is the director for Ford Racing
| |
| | racing. Mostly, these fans are followers
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| Technology and he claims, "What we're
| |
| | of NASCAR which is one of the largest
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| trying to do with the racing program is
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| | racing events in the country. Mel Poole,
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| build loyalty to the racing brand. Then
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| | the owner of Sponsor Logic which is a
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| when fans are ready to buy a car, our
| |
| | sponsorship consulting firm that is based
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| products get consideration." With that,
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| | in North Carolina, even adds, "NASCAR
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| one can surely see that the company is
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| | fans are the most brand-loyal of any
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| doing such so as to get to the hearts of
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| | consumer group in the US." And along that
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| the auto market. In fact, the Ford Motor
| |
| | line of thought, one could certainly say
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| Company believes that with racing, the
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| | that the customers that Ford is getting
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| brand image of Ford is greatly enhanced.
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| | surely are going to stay with them for a
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| Aside from this, it could also be deduced
| |
| | long time.
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