Racing Gets Ford Customers

Aside from the best vehicles and goodAside from this, it could also be deduced that
performance cars, the Ford Motor Company isracing also enables companies in the auto parts
also known for other things. In fact, the companybusiness to further up their creations and
is much known for the races that it sponsorsinnovations for Ford parts. Ford parts could even
every year. From Western Canada up to the dryinclude the not only parts and accessories for
and hot roads of Mexico City, this auto makercontemporary and racing vehicles but they could
makes sure that they continue their tradition ofeven include accessories and parts for old Ford
sponsoring car races. It does not matter wherevehicles like Ford Fairlane restoration parts.
the races are held for the company - cityAccording to a research done by the Ford Motor
streets, speedways, dirt tracks, and even on dragCompany, more than half of the company's
strips.customers are actually fans of racing. Mostly,
Dan Davis is the director for Ford Racingthese fans are followers of NASCAR which is one
Technology and he claims, "What we're trying toof the largest racing events in the country. Mel
do with the racing program is build loyalty to thePoole, the owner of Sponsor Logic which is a
racing brand. Then when fans are ready to buy asponsorship consulting firm that is based in North
car, our products get consideration." With that,Carolina, even adds, "NASCAR fans are the most
one can surely see that the company is doingbrand-loyal of any consumer group in the US."
such so as to get to the hearts of the autoAnd along that line of thought, one could certainly
market. In fact, the Ford Motor Companysay that the customers that Ford is getting surely
believes that with racing, the brand image of Fordare going to stay with them for a long time.
is greatly enhanced.